In today’s market, hearts need to be one. Customers expect the brands they interact with to have an opinion. To take a stance. To stand for something.

We design brands that connect to audiences through shared culture and values, and that explore the cultural tensions that determine loyalties and behaviours.

Brand Architecture
Brand Strategy
Brand + Product Naming
Brand Messaging
Visual Identity
Brand Implementation

Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing. You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds.

APPROACH
Clear, provocative, visually striking + culturally electric.

From strategy and naming to visual identity and messaging, our branding approach is finely honed and ever-evolving. We test our assumptions, prioritize data over opinions, and operate on the principle that a brand can’t be stronger in the market than it is within the organization.

A brand’s identity must engage the whole organization—it lives at the core of all processes, behaviours, and communications.

Centred around deep cultural insights, clear strategic direction and the power of human expression.

01 Brand Strategy

• Brand Strategy
• Brand Discovery
• Brand Architecture Strategy
• Concept Testing
• Brand Positioning
• Messaging Testing

02 Brand Naming

• Brand Name
• Corporate / Division Name
• Service/Program Name
• Product Name
• Technology Name

03 Brand Messaging

• Tagline Development
• Positioning Statements
• Brand Story Development
• Brand Launch Strategy
• Branded Content

04 Visual Identity

• Logo Design
• Design Systems / UI Libraries
• Marketing Collateral
• Branded Templates
• Video Production
• Website Design + Development