Wait! Are you thinking about the Benefits of having a website for business? Every other business is joining the digital world. It can be through Facebook ads, Instagram accounts, or even YouTube. And you know what’s common in all of them? It’s a website.
Most businesses have their website in the description or bio of respective accounts. But not only social media, you can also find their website in Google’s business profile.
Therefore, it’s common to doubt if it’s because of peer pressure and trends or if websites actually help! Thus, I thought, why not help you make a decision?
In this explainer, I will tell you 8 benefits of having a website for your business! And I’ll also share the average cost of a website design for a small business. So, let’s not take time and dive in.
Are websites important for small businesses?
Yes, websites are important for small businesses. Surveys say that around 81% of shoppers prefer to research a brand or business online before purchasing.
As a result, 73% of small businesses already have their website. The website is a company’s digital marketing asset. It helps to build credibility and brand awareness among the targeted audiences simultaneously.
You can picture a website as a cool digital shop. And as you know, converting your visitors into customers is way easier when they are in your shop instead of window shopping from out.
Websites hold the power to educate, promote, and sell your products altogether. In other words, your website is a billboard, salesman, and ad campaigning platform.
Average cost of website design for small business
The average website design cost can be between 15,000 INR and 1 lakh INR in India. However, these prices vary further based on features, aesthetics, and additional support.
Notable Web Design companies like Magical Web World offer technical and SEO support with every website. This added value contributes to diverse packages, influencing changes in pricing points.
8 Benefits of having a website for business
As you have come here, you would have understood that websites aren’t only about showcasing professionalism. They are way more than that. Here are 8 ways a website can help and change your business game.
Online Branding
Around 27% of the world’s population are digital buyers. In other words, more than 2.14 billion people buy items online. This directly indicates that online branding is a new turning point in businesses.
And the website is a top-tier digital marketing tool. Even a basic website can have a significant impact on online branding. This digital platform gives you space to communicate and connect with audiences with better exposure. In addition to this, Implementing SEO and storytelling can strengthen online branding.
Product & service organization
Websites help you to bring all your products and services in one place. Additionally, you can add features like filters and categories for better customer experience.
By adopting a website, you not only reduce your tasks but also offer convenient space for your customers to explore and make purchases.
You would always prefer to see all the products and their prices in one place rather than asking the price of each in messages! The website is “one place”.
Easy management
Websites are a showroom for your customers and an assistant for you. Modern web designs make your everyday business tasks easy. You can check product stocks, bookings, reservations, and more in a few clicks.
Your digital shop can make your business management easy. Additionally, you can also get your site customized based on your business. For instance, as a gym owner, you can get a login account integrated. As a freelancer, you can add collaboration forms and more.
Lead generation
No doubt, you would have heard about lead generation. But do you know lead generation isn’t only for social media? Websites can bring you worldwide exposure. You can make the most out of it by Implementing SEO strategies.
When you have a wider audience, it directly increases your conversation rate. Additionally, integrating copywriting and UI can be the cherry on the cake, resulting in higher lead generation.
Credibility
If owners take their business seriously, they’ll also serve their customers equally. You might not notice this, but when you see any website with a proper name, design, and organization, you’ll instantly try to check further.
A website with a pretty pleasing appearance and transparency builds credibility. Your audience connects with your business as you have invested your time and money for a better experience and can rely on you.
You would most probably choose to shop from a website that gives you detailed information about a product or service rather than any Instagram account with a mere few posts.
Customers love businesses that prioritize transparency and professionalism. Thus, Detailed product or service information, transparent pricing, and accessible contact details contribute to a trustworthy online presence.
Marketing
As mentioned earlier, websites offer more considerable exposure compared to traditional marketing. As a result, you can integrate modern digital marketing techniques and have a higher conversion rate. Websites are most famous for content marketing.
You can use blogs, articles, videos, etc., to promote your products and services. Additionally, websites also serve as a great help in email marketing as they help you build newsletter subscribers. Besides this, websites are also helpful in marketing new products and offers.
Customer communication
You can’t be available 24/7 for your customers, but your website can be. Modern websites are integrated with AI chatbots, which are superfast and always active. Customers can quickly get their queries solved without waiting for hours through these AI bots.
Besides this, you can also have a quick contact or feedback form integrated into your website to build trust with your customers. All this was only customer support. Furthermore, you can also build a strong community with your customers by extracting data from your website.
For instance, you can collect birthday dates and send timely emails, reward your regular customers, etc. Websites are one of the most handy tools to connect with your targeted audience.
Global reach
While billboards, banners, and templates are limited to boundaries, websites offer you global reach regardless of location. If your SEO strategies are strong enough, you can easily reach out to your targeted audience through the help of a website.
The best part of a website is that they have a longer shelf life compared to social media posts. Your viral Instagram post might not be seen after two weeks, but your ranking blog might change position but doesn’t disappear quickly.
In addition to this, you can also target specific countries by filtering the right keywords. Overall, a website can be your first global brand ambassador who can be manipulated per your business goals.
Insights and analytics
What can be better than seeing how your audience responds to your strategies and products? That‘s what websites give you. You can get your product insights and analytics through the website. You can know about clicks, most purchased viewed products, etc., through website data. This data can further help you to improvise and make wiser decisions
Summing up
A website is a modern tool used by businesses to reach their clients. In this blog, I gave you 8 ways a website can help your business. But if you are still unsure about it, let me tell you, the initial interaction with products often occurs online. From researching and comparing prices to making informed decisions, the online presence of your business is fundamental in shaping customer engagement and choices.